Here is an article by Dan Hoppen on what coaches are looking for in player scouting videos.

http://www.hudl.com/blog/what-college-coaches-are-really-looking-for-in-a-highlight-video?utm_source=fball-subs&utm_medium=email&utm_campaign=nl-0616&utm_content=recruiting#.V3ZYgsb8OqV.twitter